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Elevating Privacy and Security for your users


Posted by Krish Vitaldevara, Director, Product Administration

Illustration of a phone with a security symbol

We all know {that a} massive a part of feeling secure on-line is having management over your information. That’s why each day we’re dedicated to empowering customers with superior safety and privateness controls and elevated company with respect to information practices. With the brand new Knowledge security part, builders will now have a clear method to present customers if and the way they acquire, share, and shield person information, earlier than customers set up an app.

Beginning at the moment, we’re rolling out the Knowledge security type in Google Play Console. We’ve additionally listened to your suggestions, so to offer builders with further steerage, we’re sharing useful info in our Assist Heart, developer information, Play Academy course, and extra. Following our widespread protocols, we’ll start gradual rollout at the moment and anticipate to develop entry to everybody inside a few weeks.

The right way to submit your app info in Play Console

Beginning at the moment, you’ll be able to go to App content material in your Play Console and search for a brand new part referred to as “Knowledge security.” We suggest that you just evaluate the steerage and submit your type early so you may get evaluate suggestions and make adjustments earlier than rejected types forestall you from publishing new app updates. Builders have advised us that early suggestions would assist them fill out the shape appropriately earlier than customers see the Knowledge security part in February 2022. The enforcement on apps with out authorised types begins April 2022.

We perceive that finishing the shape might require a significant quantity of labor, so we constructed the product and timeline primarily based on developer suggestions to make this course of as streamlined as attainable. Additionally, builders have requested for a method to extra simply import info once they have a number of apps. Due to this fact, we’ve added an possibility for builders to import a pre-populated file.

The right way to get ready

What your customers will see in your app’s retailer itemizing beginning February

Image of app store data privacy and security section. Text reads Developers can showcase key privacy and security practices at a glance

Customers will first see the Knowledge security abstract in your retailer itemizing. Your app profile will present what information an app collects or shares and spotlight security particulars, equivalent to whether or not:

  • The app has safety practices, like information encryption in transit
  • The app has dedicated to comply with our Households coverage
  • The app has been independently reviewed for conformance with a world safety commonplace
Image of phone data privacy and security. Text reads Developers can share what their app collects and why, so users can download with confidence
GIF of location settings. text reads developers can explain how the data is used

Customers can faucet the abstract to see extra particulars like:

  • What kind of knowledge is collected and shared, equivalent to location, contacts, private info (e.g., identify, e mail tackle), monetary info, and extra
  • How the information is used, equivalent to for app performance, personalization, and extra
  • Whether or not information assortment is optionally available or required so as to use an app

Customers have shared that seeing this info helps them perceive how some apps might deal with their info and really feel extra trusting about sure apps.

What to anticipate

Image shows timeline. May '21 pre anouncement. July '21 policy is available. October '21 developers can start declaring information in Google Play Console. Febryary '22 users can start seeing the section on Google Play. April '22 deadline for developers to declare information

Timeline dates topic to alter.

You possibly can submit your Knowledge security type within the Play Console now for early evaluate suggestions. You aren’t required to submit an app replace so as to submit your security profile.

In February 2022, we are going to launch this characteristic within the Play retailer. In case your info is authorised, your retailer itemizing will routinely replace together with your information security info. In case your info has not been submitted or has been rejected, your customers will see “No info obtainable.”

image of data privacy and security settings

By April 2022, all of your apps should have their Knowledge security part authorised. Whereas we wish as many apps as attainable to be prepared for the February 2022 client expertise, we all know that some builders will want extra time to evaluate their apps and coordinate with a number of groups.

Additionally by April, all apps should additionally present a privateness coverage. Beforehand, solely apps that collected private and delicate person information wanted to share a privateness coverage. With out an authorised part or privateness coverage, your new app submissions or app updates could also be rejected. Non-compliant apps might face further enforcement actions sooner or later.

Thanks on your continued partnership in constructing this characteristic alongside us and in making Google Play a secure and reliable platform for everybody.

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