Posted by Sameer Samat, Vice President, Product Administration
Cellular apps have reworked our lives. They assist us keep knowledgeable and entertained, maintain us related to one another and have created new alternatives for billions of individuals around the globe. We’re humbled by the position Google Play has performed over the past 10 years on this international transformation.
We wouldn’t be right here if it weren’t for the shut partnership with our valued builders and utilizing their suggestions to maintain evolving. For instance, primarily based on associate suggestions and in response to competitors, our pricing mannequin has advanced to assist all builders on our platform succeed and as we speak 99% of builders qualify for a service price of 15% or much less.
Not too long ago, a dialogue has emerged round billing alternative inside app shops. We welcome this dialog and as we speak we need to share an thrilling pilot program we’re engaged on in partnership with Play builders.
Consumer Selection Billing
When customers select Google Play, it’s as a result of they rely on us to ship a secure expertise, and that features in-app cost methods that defend customers’ knowledge and monetary info. That’s why we constructed Google Play’s billing system to the best requirements for privateness and security so customers could be assured their delicate cost knowledge received’t be in danger once they make in-app purchases.
We expect that customers ought to proceed to have the selection to make use of Play’s billing system once they set up an app from Google Play. We additionally suppose it’s essential that various billing methods meet equally excessive security requirements in defending customers’ private knowledge and delicate monetary info.
Constructing on our latest launch permitting an further billing system alongside Play’s billing for customers in South Korea and in keeping with our ideas, we’re asserting we might be exploring person alternative billing in different choose international locations.
This pilot will permit a small variety of taking part builders to supply an extra billing choice subsequent to Google Play’s billing system and is designed to assist us discover methods to supply this option to customers, whereas sustaining our capability to spend money on the ecosystem. It is a important milestone and the primary on any main app retailer — whether or not on cellular, desktop, or sport consoles.
Partnering with Spotify
We’ll be partnering with builders to discover totally different implementations of user-choice billing, beginning with Spotify. As one of many world’s largest subscription builders with a world footprint and integrations throughout a variety of machine type elements, they’re a pure first associate. Collectively, we’ll work to innovate in how shoppers make in-app purchases, ship partaking experiences throughout a number of gadgets, and produce extra shoppers to the Android platform.
Spotify might be introducing Google Play’s billing system alongside their present billing system, and their perspective as our first associate might be invaluable. This pilot will assist us to extend our understanding of whether or not and the way person alternative billing works for customers in numerous international locations and for builders of various sizes and classes.
Alex Norström, Chief Freemium Enterprise Officer, commented: “Spotify is on a years-long journey to make sure app builders have the liberty to innovate and compete on a degree taking part in discipline. We’re excited to be partnering with Google to discover this method to cost alternative and alternatives for builders, customers and the complete web ecosystem. We hope the work we’ll do collectively blazes a path that can profit the remainder of the business.”
We perceive this course of will take time and require shut collaboration with our developer group, however we’re thrilled about this primary step and plan to share extra within the coming months.