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Facebook rebrands as Meta, hopes you’ll forget how terrible it is


The corporate, not the social community

Screen Shot 2021-10-28 at 2.18.19 PM

Fb held its Join 2021 keynote right this moment, a company-wide convention initially devoted to its Oculus-branded VR department. Along with saying an entire slew of VR-focused merchandise, Mark Zuckerberg lastly revealed a previously-rumored rebrand to his enterprise, altering its identify to “Meta.”

We have identified this swap was coming since The Verge leaked a pending announcement final week, set to reach by the top of October. Though some stories initially reported the information as a rebrand for the social community, that is extra in keeping with Google’s evolution into Alphabet — a option to preserve a selected set of merchandise separate from the remainder of the enterprise. In that sense, Fb (the service) will turn out to be one other platform alongside Instagram and Whatsapp, moderately than the identify of the corporate at giant.


As a model, “Meta” should not be too shocking to anybody who’s paid consideration to Zuckerberg’s feedback on the place he sees know-how evolving. With the acquisition of Oculus, Fb has targeted on build up its VR-focused merchandise, particularly regarding the “metaverse,” which it calls a “successor to the cellular web.” For those who’ve seen Prepared Participant One, that is principally what Meta is envisioning for its future — besides, you recognize, hopefully with out the matching dystopian hellscape.

For end-users, nothing is absolutely altering. Fb will proceed to be Fb, with the entire good and dangerous that goes together with it. Very like when Alphabet burst onto the scene in 2015, Meta can be a reputation mentioned all through the trade and inside monetary stories — it is already introduced a brand new MVRS inventory ticker to enter impact on December 1st. That mentioned, do not count on any important adjustments to the day-to-day operation — or the ever-growing controversy — of the world’s largest social community.

However hey, if the promise of a “set of interconnected digital areas” has you excited, it definitely seems like that is Fb’s Meta’s precedence from right here on out.

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