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Google files trademark for Pixel Watch name


After years of hypothesis, we lastly know what Google’s first in-house smartwatch will probably be known as. Stunning completely nobody, a new trademark filed with the U.S. Patent and Trademark Workplace reveals it’s… Pixel Watch.

The submitting (through 9to5 Google) is about as barebones because it will get. The outline says the Pixel Watch title is “supposed to cowl the classes of smartwatches; circumstances tailored for holding smartwatches; wearable computer systems within the nature of smartwatches; smartwatch straps; smartwatch bands.” Additional on within the submitting, it’s famous that whereas the Pixel Watch title is just not in present use, there may be an intent to make use of it. To not point out, Google just lately modified its retailer to extra prominently function watches. Clearly, Google has smartwatches on the mind.

Pixel Watch trademark

Pixel Watch trademark
Picture: USPTO

Granted, this title was wholly anticipated, even when it’s a tad anticlimactic. Tech media has been referring to the idea of a Made by Google smartwatch because the Pixel Look ahead to years. It additionally is sensible when you think about that Large Tech has used smartwatches to additional their ecosystems. By naming it the Pixel Watch, Google indicators its intent for the wearable to be a companion to its Pixel telephones. And if that brings extra folks into Google’s net of devices and providers… Effectively, that’s been the plan all alongside.

We have already got a reasonably good concept of what to anticipate. Information that Google would lastly make the Pixel Watch actual broke in December, and there have been a number of leaks of renders and watch faces. It’s additionally been lengthy anticipated that Google will tease the Pixel Watch at Google I/O subsequent month — which the timing of this trademark submitting closely helps. It’s additionally anticipated that the Pixel Watch will function some sort of Fitbit integration with Wear OS 3. The smartwatch can be anticipated to price greater than a Fitbit and function a direct Apple Watch competitor.

There are many causes why 2022 is the yr that the celebrities have lastly aligned for the Pixel Watch. However regardless of false begins and rumors that by no means panned out, Google has been laying the groundwork for Android-first smartwatches for years. Not solely was it first to the wearable sport in 2014 with Android Wear, which has since been rebranded as Wear OS. In 2019, it was revealed that a Pixel Watch almost debuted years in the past. The one motive it didn’t was these early makes an attempt “didn’t appear like what belonged within the Pixel household.” And to be honest, it was the appropriate name, because the LG Watch Fashion and LG Watch Sport had been godawful.

That does trace that this new watch is one thing that Google is proud to place its title on. We’ll should see what occurs at Google I/O, but it surely appears to be like just like the lengthy wait is lastly coming to an finish.

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