Samsung leads Q1 smartphone shipments as the industry faces a sharp decrease overall

Inflation and post-holiday demand end in a tough first quarter for telephone producers

The world of Android is rising ever smaller by the day — particularly in North America, the place only some producers stay to battle in opposition to Apple. Though final 12 months’s smartphone gross sales represented a rebound over a disappointing 2020, it looks like the primary quarter of 2022 has began this 12 months on the flawed foot, with dangerous information for practically each smartphone producer — besides one.

Samsung comes out of this newest battle largely unscathed, on prime of smartphone gross sales total, in keeping with Canalys. Though worldwide smartphone shipments are down 11% 12 months over 12 months total, Samsung led the quarter in shipments with 24 % of the market, up from 18 % final quarter and 22 % in Q1 2021.

It looks like that places the S22 collection on a stronger begin than the S21 a 12 months in the past, seemingly boosted by the return — in all however identify — of the Galaxy Word. They’re a number of the greatest smartphones you should purchase at the moment, seemingly impressing customers sufficient to push for an improve.

As traditional, Apple completed in second place with 18% market share, up from 15% final 12 months. The iPhone 13 collection has largely confirmed to be successful for the corporate, even in a technology centered on refinements over redesign. Xiaomi got here in third place, with Oppo/OnePlus and Vivo rounding out the highest 5. It is a comparable model lineup to what we noticed all through 2021, displaying market forces are holding agency in a post-LG world. All different producers — together with Huawei, Google, and Motorola — made up for 27% of shipments.

It is unclear if these gross sales numbers will enhance over the following few months, although on the very least, we’ll see some thrilling devices hit retailer cabinets. The Galaxy Z-series ought to get some new foldable entries later this summer time, and whereas Google’s in-house smartphones aren’t represented within the prime 5 right here — and aren’t promoting significantly effectively in US service shops — the Pixel 6a and Pixel 7 appear to be thrilling revisions on final 12 months’s {hardware}.

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