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Updates from the Google for Games Developer Summit


Posted by Posted by Greg Hartrell, Product Administration Director, Google Play & Android

Final yr we noticed Android and Play attain new heights with individuals taking part in extra video games safely at house. By regularly making Google Play a greater place for shoppers, we have made it a richer place for sport builders to attach with a various world viewers. A lot actually, that Android has reached 3B month-to-month energetic units, and Play grew to achieve 2.5B month-to-month energetic customers driving 140B installations worldwide.

At Google we construct for everybody, and which means we’re right here to assist all builders attain avid gamers in the precise moments: from the biggest sport studios, to the indie outlets conjuring up enjoyable and progressive video games internationally.

Throughout our Sport Developer Summit, we shared updates on a breadth of instruments and options that can assist you throughout the lifecycle of your gaming enterprise. We introduced new instruments to make sport improvement simpler, updates on a rising ecosystem to assist get your video games working on extra screens, and new alternatives to drive your go-to-market success on Google Play.

Right here’s extra about all the things we shared and how one can get began at present.

Simpler improvement

  • We launched the Android Sport Improvement Package, a full vary of instruments and libraries that can assist you develop, optimize, and ship top quality Android video games. On this preliminary launch, AGDK covers three main areas:

    1. Built-in workflows (e.g. a brand new Visible Studio extension)

    2. Important C/C++ sport libraries (e.g. the brand new Sport Textual content Enter library)

    3. Efficiency optimization (e.g. body profiler assist in our GPU profiler and new loading time assist in Android Efficiency Tuner)

    • In Android 12, we’re engaged on two new areas. Sport dashboard offers an overlay expertise with fast entry to key utilities throughout gameplay – like display seize, recording, and extra, and will probably be accessible on choose units later this yr. With Sport Mode APIs, you may react to gamers deciding on a efficiency profile for his or her sport – like higher battery life for a protracted commute, or efficiency mode to get peak body charges. Combine Sport Mode APIs previous to the launch of Android 12 by way of Beta releases.
    • Attain and units is a brand new knowledge and insights software that helps you propose for extra success on Google Play. It allows you to perceive and predict the distribution of your customers and technical points throughout nations and key machine attributes (like Android model, reminiscence, graphics stack and chipsets). You need to use it to make the enterprise case for nation and machine focusing on choices, to identify optimization alternatives, and to set take a look at priorities in your subsequent launch.
    • Firebase Distant Config enables you to replace the habits and look of your sport for various viewers segments with out releasing a brand new model. The brand new personalization characteristic is now accessible in early entry by way of the Firebase Alpha program. It makes use of the facility of Google’s machine studying to robotically ship the very best expertise to every of your customers, individually.

Extra screens

  • On Chrome OS this previous yr, Google Play utilization grew 300%, marking its largest yr of app and sport utilization since we launched Google Play on Chromebooks in 2016. Unity not too long ago launched assist for Chrome OS on Unity 2021.2, with assist for Unity 2020 LTS coming later this yr. Optimize your sport and be part of the rising variety of builders constructing for Chrome OS at present to entry this quickly increasing viewers.

Go-to-market success

  • Play as you obtain, constructed into the core of Android 12, will enable customers to get into gameplay in seconds whereas sport belongings are downloaded within the background. We’re seeing video games being able to open at the very least 2 occasions quicker and we’re very excited concerning the improved person expertise.
  • We’ve continued our innovation with Play Asset Supply to make sure gamers spend much less time ready for downloads with out sacrificing the standard of your sport. Now, Texture Compression Format Concentrating on robotically figures out what trendy compression codecs to make use of to additional cut back your sport’s dimension.
  • Rankings and Opinions within the Play Console now provide new methods that can assist you perceive your sport’s rankings with views throughout totally different form-factors, the power to entry and question your rankings historical past, and new historic rankings metrics.
  • We refreshed Pre-registration in Play Retailer to be extra helpful. And now you need to use App campaigns for pre-registration to construct higher pleasure in your sport in open testing, or to drive pre-registrations within the Play Retailer.
  • The brand new Play Integrity API is designed that can assist you combat abuse, equivalent to dishonest and unauthorized early entry by serving to you identify in the event you’re interacting together with your real sport binary, put in by Google Play, on a real Android machine. Categorical curiosity within the Play Integrity API early entry program.

Take a look at the cellular session monitor for the complete lineup of classes from the Google for Video games Developer Summit and bookmark g.co/android/video games for our newest assets for Android sport improvement.

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