Vivo has been granted the good honor of the “iPOO” trademark in China. One thing might be misplaced (and gained) within the translation, and we aren’t precisely positive what it is going to be used for, but it surely’s Vivo’s now — inside trademark class limitations.
— Mukul Sharma (@stufflistings) August 26, 2021
Although we managed to dig up the applying quantity, China hardly makes an in depth examination of logos as straightforward as another nations. As is unfortunately the case with many of those authorities databases, we can not seem to generate a hyperlink that really survives, however what little we do know is beneath:
Machine translation of this content material.
The iPOO trademark was first noticed by Mukul Sharma (@stufflistings) with particulars that point out the trademark covers class 9 items and companies, protecting issues like pc & software program merchandise, together with cell phones and associated items, apps, and companies. Nevertheless, the itemizing we dug up claims a special class of products (class 28) that apply extra to video games.
There aren’t many particulars in Sharma’s quotation, however the discrepancy might come all the way down to an enlargement or change in school that hasn’t been posted to the database we used but. The disagreement in dates between what we discovered and what he cited might corroborate that. In keeping with our personal analysis, there may be typically some overlap between the 2 lessons as nicely relating to issues like video video games.
Tying into that’s the truth that Vivo used to have a smartphone sub-brand with a single letter of alphabetical order distinction. iQOO is now an impartial model, however the smartphones it launched at one time highlighted gaming-focused options. Extra lately, you may bear in mind it for the iQOO 7, which promised a Snapdragon 888 for a shocking worth, plus a bizarre BWM collaboration.
Vivo first filed for the trademark again in 2020, but it surely was solely lately granted, with a certificates for the trademark issued on Might twenty seventh and an unique rights interval that started on April twenty first.