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Chromebook sales might be headed for a cliff


Has the bubble lastly burst for Chrome OS or is there a lightweight on the finish of the tunnel?

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Chromebook gross sales have been rising for the reason that first fashions appeared all the way in which again 2011. However when the pandemic hit in 2020 gross sales started to surge and peaked this summer time with almost 12 million models offered. Regardless of this large success, it seems the market has reached its saturation level, and the most recent reviews present shipments of Chromebooks are down by 37% in comparison with final 12 months, a drop of over 3 million models.

Earlier this summer time it appeared that Chromebooks have been unstoppable. Between Q1 2020 and Q1 2021 Chromebook gross sales climbed a staggering 275%, quadruple the expansion of all different notebooks available on the market.

The surge in progress starting within the Q2 of 2020 was fueled by the onset of the COVID-19 pandemic. Shipments of Chromebooks jumped 50% from round 4 million models to over 6 million in three months. By the top of Q1 2021, Chromebook’s market share had doubled from 9% of the pocket book market to 18%.

Bar graph representing the global notebook market from Q1 2020 to Q3 2021 | Canalys

International pocket book market Q1 2020 to Q3 2021 | Canalys

A lot of this progress will be attributed to Google’s dominance within the academic market. Low worth factors coupled with ease-of-use led to Chromebooks occupying almost 60% of the Okay-12 market within the US in 2018. And with the onset of the pandemic “[m]any colleges and governments blew out their budgets to offer gadgets for distant studying and even shoppers aggressively bought gadgets for studying in 2020,” in keeping with Anuroopa Nataraj, a analysis analyst from IDC.

By investing so closely within the academic market, Chrome was sure to achieve a saturation level sooner quite than later. And now that colleges are opening their doorways and college students are returning to the classroom, the demand for brand new gadgets has fallen.

So, is the sky falling on the Chromebook market? Are Android-equipped laptops waning just like the crescent moon? In a phrase: no. In accordance with Canalys, many colleges are nonetheless ready on cash from the Emergency Connectivity Fund. The ECF is over $7 billion made obtainable by the US authorities to varsities and libraries to be spent on gadgets to make sure fairness in schooling.

Along with this, Chromebook distributors are pushing into the enterprise market with the complete help of Google behind them. If Google can pull off the identical trick within the enterprise world that it did in American school rooms, we’ll be listening to much more about Chrome OS gadgets going ahead.

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